Stations Working on How to Deal with Digital

While the growth of digital may be disrupting broadcasters, many are finding ways to compete by leverage their scale and  boosting their relevance with original offerings.

TV News Check – After nearly two decades of trying to figure out how digital media works “specifically when it comes to making money from it” broadcasters could be on the brink of something big if they broaden the scope of their offerings, an industry leader said Thursday.

“If we change the way we go to market now, we should see our revenue double, triple, quadruple,” Roger Keating, Hearst Television’s SVP of digital media said. “We have been fighting the battle of the Internet for the first 20 years.” Finally, the Internet has come around to embrace the amazing value of video and content.

(more on…)