Can Local TV Adapt To An On-Demand
For network affiliates, TV’s evolution into an on-demand medium has been mostly bad news, costing them viewers with no real financial upside. At some point, station groups are going to have to figure out how to make their way in an on-demand word — and urging viewers to record shows on their DVRs isn’t it.
TV News Check -Â Let’s face it: TV is becoming an on-demand medium.
I know this because CBS told me so. Last week, while watchingÂ CBS This Morning,Â the network posted this crawl across the bottom of the screen, apparently hoping to catch folks heading off for work: SET YOUR DVR TO RECORD CBS THIS MORNING.